Would it cost less if you called it short rib I wonder......? I bet butchers hate celebrity chefs  
 Hope it tastes nice anyhow. 
I am slow roasting some lamb shoulder in rose wine and rosemary for hot lamb sandwiches with minted mayonaise. My own recipe and I put on lipstick and undid the top 3 buttons on my cardigan.......Not a camera crew in sight! Huh 
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