Not sure where you're picking up that the term is being used as an insult...
However, I think there is maybe a general lack of mutual respect between farmers and the more academic / scientific members of the agricultural sector. It's a shame in both directions - of course there are things farmers can learn from science but there is such a wealth of knowledge out there which is beyond the academics' ken and at which they are prone to turn up their noses. Not just the academics and scientists of course, it's as much the arrogance of youth as anything else, I'm sure.
Now I have a pretty good degree from a pretty good university, as it happens, but I guess that doesn't show as I don't wear my college scarf when I'm attending sessions given by Defra for farmers... and I am by now resigned to being treated as an academically backward, socially and mentally inferior being by some of the so-called experts fielded to brief us.
(Actually I probably am socially inferior, so I'll let them have that one, lol.)
Such a shame, because the government scientists introduce scheme after scheme after scheme which owe much to the latest academic thinking and show less than lip service to the generations and generations of understanding farming and the countryside which is embodied in so many farmers. Needless to say, many of these schemes fail to deliver, frequently in ways predicted by the farmers whose input was not sought, or if sought, was largely ignored.