Well done, Wendy for pointing out this ridiculously irresponsible advert.
I just hope that any people reading this who aren't as au fait with magazines on the bookshelves don't confuse the aforementioned Smallholder magazine with Country Smallholding, which has never published any advertisements like this one.
It's easy to confuse the two titles. People often say to me, "Oh, you write for Smallholder magazine". Well I don't - I write for CS. I wouldn't want to be associated with a publication that accepted this kind of ad.