This is a quote from the Telegraph - 
In the series, nine couples fight it out for a prize that, for once, genuinely is life-changing. The winning pair will run their own 25-acre Suffolk farm for a year, rent-free, with full financial backing.
This one from the Mirror - 
the nine couples are competing for 25 acres of Suffolk farmland and the financial backing to keep them afloat for a year.
Its not clear really . . .