I've been doing some research for work into "alternative" (i.e. not dead animal based) protein sources, and came across
this report from Beef & Lamb New Zealand (their equivalent of
AHDB).
The report paints a picture of four possible futures for the NZ red meat industry in response to the availability of protein from non-animal sources:
1) Demand falls as red meat is 'pushed to the side of the plate'
2) Red meat becomes a speciality choice (similar to bottled water)
3) We continue to eat red meat, but reluctantly, due to ethical concerns.
4) Red meat continues to be an every day choice, but perhaps augmented or 'diluted' by alternative protein sources, for example to reduce cost.
All in all, I found the report rather interesting, particularly because this was written from the meat industry's viewpoint, rather than say a vegan pressure group.
It also got me thinking - which of those scenarios could threaten or benefit smallholders? Well, I reckon that:
1) If meat consumption falls full stop, that has to impact us. Livestock farms would go out of business, and the countryside would change markedly. Smallholders would continue to farm, but more occupying a nice than the centre ground.
2&3) If red meat became a speciality choice, smallholders could do pretty well. If you're only going to eat meat once a week because of ethical concerns, then at least make sure your meat has been as ethically and locally grown as possible.
The challenge here is that if synthetic meat were available that was just as nutritious and tasty as the real thing, but nothing had to die, then why wouldn't we switch to it? I'll be honest, I absolutely would!
4) We're in the same boat here as the rest of the farming industry, so maybe we'd diversify and grow more veg instead!?
Anyway, make of that what you will. If you have a spare 15 minutes,
the summary report makes for interesting reading, and if you have a spare hour or two,
the whole thing is available here!