I see that if I sell something that's not what it says it is, then it IS my fault, like in any team, a worker messes up and its the boss or line managers fault, we need someone to blame, then of course the buyers may well have a budget to buy stuff so get brownie points for bargain deals, the buyers may or may not know, not every rep or buyer knows all about the farming process, then the food can go into the supermarket at a good price where Joe Bloggs like me, who just wants to feed their family and has no idea of the ins and outs of farming or growing stuff so, the supermarket with the cheaper value stuff sells more and then they can also sell on more of the more expensive stuff, I know I am rambling but honestly, I used to give very little tough to where my food came from or how it was produced, just wanted to spent my shopping budget and keep my family happy, so, we can only blame the supermarkets.., they now have the perfect excuse to sell the same food for much more money now with a new label saying "Beef" or "Pork"