Countryfile used to be about serious farming issues , now it is aimed at cannoeists ,walkers , offroaders and mountain bikers , John Craven's and the blonde bimbette's animal rights agenda seems to be the main slant of the program now and viewing figures must be on the decline because of this. As long as the producers can get the message across that anything outside of a towns and cities can be treated as a huge leisure area for the masses , then they are happy with the crap they are broadcasting.