Some supermarket food, fruit and veg mainly but meat as well, can also be tasteless, I remember a romantic jesture from my partner when he bought a basket of red fruits, strawberries, plumbs, Lychees and if you shut your eyes, you would not be able to tell what they were as opposed to farmers markets where although the fruit and veg are funny shapes and sizes (like us all) the taste is much much better, on that point I WAS on a diet and was feeling a little hunger pain when I was out in Sainsbury's, I saw some beautiful cherries and thought, they would be a nice treat, only to find they were £4.99, I was staggered, I remember buying them for my children in a brown bag and I sure they were cheap, then, I walked a little further and on offer was a multipack of crisps for £1!! no wounder we all get fatter with cheap processed food and expensive fruit and veg.