<< Factory farming does not necessarily equal cruelty - you are every bit as likely to see 'cruelty' on a smallholding >>
I agree and have said that in a previous comment. However, when cruelty is present on a factory scale, far more animals are made miserable than when it occurs on a smallholding, or even a farm scale. I am well aware of the cruelty which can go on on farms - one of our neighbours is now banned from keeping animals because of his poor stockmanship. Also, I grew up on a farm in the 50s and 60s when things which were commonplace then are now seen as poor welfare or cruel. I like to think that very little happened on our farm which was doubtful, but looking back there were inevitably things which I wouldn't do now and which are now legislated against - because as a society we have learned better.
I am quite surprised and dismayed that, as smallholders (presumably, otherwise why are you here) you all seem to be denying that there may be a problem with animal welfare on these factory farms. Whether the situation is better or worse than in other countries, or on smaller farms, if there is cruelty or mistreatment then that is unacceptable. We should surely all be open-minded enough to at least consider the possibility that these animals may need protecting, rather than denying that anything could be wrong. Just because we may think that all other farmers must be like us and have their animal's welfare at the forefront of their minds, it doesn't mean that it is so - there are good and bad people in all walks of life. Animals destined for meat cannot speak for themselves so we should be constantly checking that their welfare is well provided for, whether they are living on a smallholding, a family farm or a commercial factory farm.
Take battery hens for egg production - this first came into being in or just after the First World War I believe and seemed a brilliant idea. The hens were warm and dry, with food available all the time, their droppings fell through mesh so they weren't standing in them, and their eggs rolled away so were not pecked, the hens didn't go broody and it was quick and efficient to collect the eggs. But it was noticed that the hens bullied and pecked eachother - signs of stress. Only recently though has it been accepted that we can improve the hens welfare by fairly small alterations in their environment, to reach a compromise which currently suits everyone.
As well as a producer, I am also a consumer and on occasion I buy in the big supermarkets. However, I do have a right to choose, and I choose not to buy hyper-cheap meat because I disagree with the cruelty of the production methods and the constraints put upon the breeders - many other shoppers also make this choice, so not everyone shopping in a supermarket is a hypocrit, unless you class just shopping there as being one - it's a difficult question these days