You have an excellent point and I would say many farmers dont do the figures and no wonder this country is in such a mess. Your figures are spot on.
We are raising organic pigs so half a pig will be £190. Plenty of people have money and will pay for excellent meat. There are a lot of switched on people out there who are happy to support us and eat very well. There is endless talk of people who say they cant afford to eat yet this is a small minority and plenty of consumers who happily spend £300 plus per week on food. We aim at the higher market because we are passionate about welfare, environment and feed.
Never base your sale price on what yr competitors are selling at as for all you know that havent a clue. I dont care what cheap price John is selling at that is a mistake. My price is based on overheads plus profit. £80 for half a pig is ludicrous how do they make up these silly figures?
The problems of raising pigs is the modern system - if you dont have an orchard, nut trees, whey, waste etc then you have to feed them out of a bag everyday. The idea of a pig was to feed them waste and eat the fallen fruits. Now pigs are raised on barren land. When you see all these pork products in the shops you have to wonder how these were raised and what in Gods name were they fed?

Probably go back to raising two after christmas - keeping our freezer full and the family eating the best food is of prime importance.