It could be I am about to invite a pig to sing
, but let's see how I get on ...
We had a discussion this morning about how some consumers (probably most) believe that when they buy 'Aberdeen Angus Beef', 'Hereford Beef', 'Belted Galloway Beef', etc, they are getting pure-bred Angus, Hereford, whatever. But that this is not the way farming or the meat markets work; they work purely on the breed of the bull that sired the beast. Some of the slaughterhouses / supermarkets now insist on the pedigree details of the bull and will pay a premium where this is available, which is great for those of us using pedigree sires - but the mothers will still be any (and probably pretty much all) breeds (including ours.)
I've been thinking about it and am wondering... Would consumers want to be offered 'Aberdeen Angus Beef'
and 'Pedigree Aberdeen Angus Beef'? If so, would they pay the extra for the Pedigree? (It would be significantly more expensive to produce, I think.) I guess it already happens in that pedigree beef is probably sold at farmers' markets, and consumers at farmers' markets are there because they are willing to pay more for a (perceived) superior product.