I suppose many years ago people/farmers saw an animal/woman/dog/bird or fish they liked and saw how it bred, walked, reproduced, cooked, health and longevity etc and would want one like that themselves, some may like longer legs, fatter bottoms or shorter arms but forget me being flippant, that's whats missing but in modern life we move around so do not know generations of the same "thing" or have a history, that's where big organisations come in but they are only part of the story so create their own standard or criteria..never thought I would say this but there is something to be said about the old ways....farm dogs in particular would be traded amongst farmers, they would see a good dog and buy a pup from that dog!! As for me, I was bred to have short legs, poor spelling skills, big bottom and bad movement, and lots of allergies!!!!