Great video. We found out about that particular trick from our mutual Antipodean friend.
Many of ours love that, but a few won't be touched. Our large steer goes all dreamy and wobbles his rear end just as in the video. He also loves having his ears and neck scratched and appreciates a good rub under the chin. Some like having the top of their head rubbed - the bit in-between the horns. Do have to be a bit careful when dealing with the front end, those horns are not just for show.