First off lets start with your organic ranking (ie why your not in google search)
Your internal linking is to your subdomain on your host ie to
http://itsbaaathtime.webs.com you need it to be all linking to your fqd (fully qualified domain) ie
http://www.itsbaaathtime.com/ (like your testimonial page is (
http://www.itsbaaathtime.com/apps/testimonials/)
Your title tag is the most important tag on your website - use it. Each page should have a title that describes what you are selling on that page and should entice people to click it when its finally listed in google, you have the same title tag throughout your site.
You may want to consider description meta tags - when you pages are in the serps (search engine result pages) google and other engines may use this information for its description in the listing rather that just a snippet off the page. This will allow you to use metatag to entice users to click, you can also use popular search terms in this tag so they are bolded in the serps when people search for them and you page is present.
When you have your website links sorted and you have a proper full website under one domain - You will need to have 'inbound links' to your site for it to be indexed frequently. You will also need to be adding at least 4 - 5 pages a day with at least 250 words of unique text on. You could choose to add a blog to your site and include your days dealings or finding. This will encourage google to come and re-index everyday. If google cant see frequent updates on your site it deems it only necessary to come and visit your site every month or week or so.
Look for longtail keyword phrases to target at first. What I mean by that is targeting 'goatsmilk soap' is going to be hard as there are lots of sites that sell it. If you target 'goatsmilk soap with honey' its going to be easier (and cheaper if your using adwords)
Back to your adwords----
Your maybe getting suspended from adwords because your shown url is not your destination url?
The quality score is too low (ie there is not enough content on the page that matches your bidded word)
You dont have a data protection number on the site (which your sposed to have if taking orders or full contact details and terms and conditions) google does look at this when your using adwords.
Ta
Baz