Previous posters are right. Moss will tend to become really established when the conditions are not conducive to grass doing well.
So poorly drained compacted, acidic soil, low in nutrients and with bare patches from poaching is heaven for moss and hell for grass. Tackling it, as Foobar has said, is likely to need a multi-facetted approach.
Any one of liming, spreading muck or fertiliser, aerating, harrowing and reseeding grass in bare patches is likely to help a bit, but if its widespread you might need to do all of these.