It is hopeless doing the double measurement technique when they have their heads down, because as you say the overall length increases by far too much. What I used to do was put a small mark on their upper shoulders and measure this length to the tail when they were eating. Then use a flat plastic ruler, not touching the skin which makes them toss their heads, to estimate the distance between ears and the shoulder mark when their heads are up, ideally being distracted by someone else at the front end offering them something tempting at head height for a few seconds. The second number will be a bit rough and ready but the addition of the two lengths gives a much better idea of the length number you are after! Also used to find it very useful, for future reference, calibrating the length and girth measurements I'd taken a day or so earlier with their recorded weight from the slaughterhouse. Also calibrate your stretched neck measurements with your head up measurements.