We had a couple of pigs for ourselves, then friends who tried the pork wanted more, so we expanded. Now we have an outlet, and produce as much as we can whilst not really satisfying demand. At one point though we nearly went broke because we had too many pigs and hardly any customers. Its such a balancing act. Whatever you do have more than one outlet firstly if they go down they take you with them and secondly if you supply to just one outlet they can and will call the tune, demand more for less.
Be confident in yourself and your product.