[Steph Hen]

http://m.youtube.com/watch?v=4xZfjb3G3Yw

Not much to do with supermarket. But made me cry. 

[mojocafa]

I think you've put on the wrong link or it definitely  doesn't have anything to do with sainsburys  or Christmas


As for crying it's your hormones lass!

[trish.farm]

Saw it on ITV last night.  Bawled my eyes out.  Just very sad that Sainsburys have hijacked a very moving true story to try and increase their profits. 

[Backinwellies]

https://www.youtube.com/user/Sainsburys

Correct link

I don't agree Trish ... the Advert doesn't go out of its way to advertise Sainsbury's  and the chocolate on the ad is being sold for British Legion.

A lovely tribute I think.

[Bionic]

I liked it 

[henchard]

Many people are not going to agree with me - but in my opinion exploiting the first world war for commercial gain is tasteless.

The ultimate objective is to get people to buy their Christmas produce from one particular supermarket; doing so by producing artistic looking shots of what was a dreadful experience in order to sell tinsel and crackers seems pretty cynical to me.

[Rosemary]

I knew I was being manipulated but I bawled my eyes out. It won't make me shop in Sainsbury's though.

IMHO the whole "commemoration" of the outbreak of The Great War is rather cynical.

[henchard]

IMHO the whole "commemoration" of the outbreak of The Great War is rather cynical.

I thought it was just me that thought like that.

Lockhead Martin and BAE are just two of the arms companies that the Royal British Legion had sponsoring red poppy events. Not to mention the Royal British Legion using Joss Stone to sing the Green Fields of France but censoring (i.e leaving it out) the anti war verse in the original by Eric Bogle.

[Fleecewife]

Many people are not going to agree with me - but in my opinion exploiting the first world war for commercial gain is tasteless.

The ultimate objective is to get people to buy their Christmas produce from one particular supermarket; doing so by producing artistic looking shots of what was a dreadful experience in order to sell tinsel and crackers seems pretty cynical to me.

I agree with you henchard. WW1 was a bloody and unbelievably destructive time, where young men were blown to pieces, and ever more sent to take their places.  I found the rose tinted spectacles and romantic music sickening.  Yes, there was apparently a ceasefire on Christmas day at least once - whoopee what about the rest of the time?  Private Eye will probably call it War Balls, but it's far worse than that.  Not only will it not make me go to Sainsburys, it will stop me going there.

[Steph Hen]

I agree that it is 'cashing in', tasteless advertising, and it certainly won't make me shop there.
But as a short film I found it beautiful and humanising, if that's a word?

[in the hills]

My 16 year old just looked at me and said 'that's bad'.

It made us all cringe .... found it sickening to be honest.

[devonlad]

Thank goodness for last few posts. I thought the world had gone totally mad for a minute. The "advert" is totally beautiful and heart wrenching and inspiring I presume but completely and utterly wrong wrong wrong. Shame on you Saintsbury's