Aye, you get a good story. Not quite the whole one though . . . .
I live local, and they came from London, bought up a Council farm (the last one in the area, which up till then had been tenented to new starters) and have a whole host of other folk who do all of the farming / agricultural activities. . . . . . . while they get all of the credit in the magazines etc.
I happen to be freindly with the couple who actually farm the land, and the woman who built the edible garden, and the one who does the willow sculptures. . . . . and the one who designed and mostly built the aquaponics greenhouse. . . . . . .
Do I sound cynical?