Gosh that is a great price! We haven't got a wholesaler around here I have to get mine from Aldi at 68p a kilo and water melons are good price at the minute so they get that too, apples and pears from farmfoods although orchard fruit will soon be ready to pick, so that will save a bit, then the cabbages goat mix etc. Thinking about it our girls eat better than we do!! Lol - but they are happy. I would think they add a lot on the price to pay for the transport,storage, wages etc of all the middle men down the line, we buy cabbages from a small farmer between £2 - £6 for a box/net depending on weight and sort of cabbage, if I had to buy that from supermarkets it would cost me much more.