So should I start declaring loudly in the market that my Lleyn x Charmoise are grass fed? If so would you expect more to be paid for them?
It depends on whether there are buyers there buying for the supermarkets, and which schemes are wanting lambs at that time.
We sell our lambs direct, deadweight, through a collection centre nearby. The folks that run the collection centre know which supermarket is wanting which sort of lamb, and which producer is producing the right kind of lamb, so marry the two up. One week our lambs may go to Morrisons and the next Asda; the following month Tesco. Each has their own payment schedule and scheme, paperwork and bonus system. The collection centre co-ordinate everything, and one of their fellas will buy from the local marts to top up any wagonloads that are short. However, for the Morrisons British Premium Lamb, they would have to buy store lambs and put them on good grass for 60 days before they would be eligible.