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That's not an action plan, that's a death wish
But it's the only one they'll come up with.
Unfortunately the BPA seems to only worry about registration costs. the committee structure underneath is so large that no decisions are ever made. As for promoting pigs apart from the very welcome Practical pigs they launched a couple of years ago, there's no money for it, so they reply on the NPA for most of pork promotion, and the NPA, whilst it does much good, is really about the indoor commercial market. BPEX who we all pay levies into don't consider small scale farming as part of their remit, as the small boys only contribute 2% of their income.
So basically it's up to all of us to promote locally, educate (children in particular), inform and generate demand.