Fish Gelatine in bread??? I really cannot imagine why. Best not tell my OH, he hates fish, and it sounds like he has been eating it in his bread!!
My friend is a veggie, well turned vegan now, but she stopped eating bread, and maybe she too had looked the ingredients. I must admit, I do tend to look at whats in things nowadays more than I did, although I wish Sometimes I don't. Half the things are additives, and you are no wiser when you have looked at the list, as I have never heard of them.