Author Topic: Full Livery - what does the client want?  (Read 9850 times)

super cob

  • Joined Sep 2013
    • Balanced Horsemanship
Full Livery - what does the client want?
« on: September 23, 2013, 04:23:05 pm »
I have been renting a yard in Fife, Scotland since April of this year to run my backing and schooling business. Now the winter is approaching I would like to take on some Full Livery's. As I have been lucky enough over the years to have never kept my own horse at livery I am looking for advise on what people want and what I can do to go the extra mile and set me apart from other yards in the area.

Any suggestions greatly appreciated.

Thanks

lord flynn

  • Joined Mar 2012
Re: Full Livery - what does the client want?
« Reply #1 on: September 23, 2013, 04:57:26 pm »
well I have mine at home now but when I was on full livery it was important to me that:

horses get turn out all year round.

late night checks-so that water/hay/rugs can be adjusted if necessary plus a sight check of the horse

good quality forage

that my wishes were carried out-I sound like a nightmare but actually mine saved the yard work (I was a groom for a long time as well). I didn't want my horse's legs hosed off routinely on bringing in for example.

flexibility-eg feed/bedding although this has to be within reason and has to be priced so you don't lose out.

I also don't want my YO underpricing themselves and then becoming resentful about the job and the horses. Seen it happen quite alot, yard owner is too accommodating, people take the mick, standard of care drops.

lachlanandmarcus

  • Joined Aug 2010
  • Aberdeenshire
Re: Full Livery - what does the client want?
« Reply #2 on: September 23, 2013, 06:06:36 pm »
First thing is to define what full livery means, as it needs to be both what you expect and the client to, but there's no accepted definition.


For example, some people would regard full livery as being everything, stable, turnout and in, grooming, all forage and hard feed and riding exercise, poo picking, worming, farrier visit attendance and all tack cleaning. Basically in other words they just turn up if they fancy riding, and not if they don't.


Some other people would see it as all of the above but without the tack cleaning, others wouldn't expect the horse to be exercised but maybe put on a walker 3 times a week, others still may not expect any exercising.


Also, full livery would generally be expected to cover weekends and bank holidays including Xmas and new year etc, so cover would need to be made for that.


It doesn't really matter what definition out of the above is adopted, as long as its really clear to the client what is included in 'full'


Also full livery clients will be less tolerant of standards not being kept up so it's important as the previous poster said, to charge enough to allow sufficient maintenance and renewal of facilities and staff cover over time.


 I think in some ways full liveries can be less trouble than DIYs as you can make sure the horse isn't neglected and is well looked after and the jobs are done.








shygirl

  • Joined May 2013
Re: Full Livery - what does the client want?
« Reply #3 on: September 23, 2013, 08:27:24 pm »
have you tried the horse and hound forum too? they are very helpful.

super cob

  • Joined Sep 2013
    • Balanced Horsemanship
Re: Full Livery - what does the client want?
« Reply #4 on: September 30, 2013, 02:51:23 pm »
Thank you for the advise.

I have drawn up a livery contract to include what my responsibilities are and what responsibilities stay with the owner of the horse. I intend to try and be flexible and will provide basic full livery to include; 7 days muck out/turn out/bring in, hay and straw and basic feed, rug change and feet picked out, worming program and use of the facilities for a standard price but for additional cost will be happy to provide grooming, tack cleaning, shavings etc. etc.

I was hoping that people would be happy to be pay more for a better service. I am only a small yard and want to keep standards high.

Shygirl I haven't tried the horse and hound forum. This is the first forum I have been on as have been put off by some of the passionate comments I have seen on others.

Thanks again for the tips :)

EcoGypsy

  • Joined Jul 2013
  • Cambs
    • EcoHolidays in Poland
    • Facebook
Re: Full Livery - what does the client want?
« Reply #5 on: September 30, 2013, 08:23:59 pm »
Altrough I never kept any of my horses on full livery, I have some friends who did. Feeding, mucking out/bedding down, brushing, turning in/out, rug change. Extra thing like special feeds, shavings/paper, exercising under the saddle - for an additional fee. As well walking horse in hand after illness etc., worming, farrier, dentist.

Good luck!  :thumbsup:

shygirl

  • Joined May 2013
Re: Full Livery - what does the client want?
« Reply #6 on: October 02, 2013, 10:47:41 am »
what are charging for full livery? when my pony was in livery 20 yrs ago (diy  :relief:) the full livery cost was £80 a week  :o. but that included completely everything done for you, exercising/schooling, holding the strirrup when you get on and and making you a cup of tea when you get off etc.
up here in scotland the full livery seems to be more stable care rather than ridden.

sabrina

  • Joined Nov 2008
Re: Full Livery - what does the client want?
« Reply #7 on: October 02, 2013, 11:26:24 am »
I think around Aberdeen its about £100 per week and that will not include being ridden.

lachlanandmarcus

  • Joined Aug 2010
  • Aberdeenshire
Re: Full Livery - what does the client want?
« Reply #8 on: October 02, 2013, 12:01:03 pm »
And down south home counties it will be more like £150 a week not incl exercise

EcoGypsy

  • Joined Jul 2013
  • Cambs
    • EcoHolidays in Poland
    • Facebook
Re: Full Livery - what does the client want?
« Reply #9 on: October 02, 2013, 04:37:02 pm »
Up to £180-250 pw around Cambs./Suffolk border, especially around Newmarket!

Have to say, hay etc is very expensive here, big round bale of hay costs £50-60! Haylage similar. And not only from dealers, but from farmers also.

lachlanandmarcus

  • Joined Aug 2010
  • Aberdeenshire
Re: Full Livery - what does the client want?
« Reply #10 on: October 02, 2013, 05:02:20 pm »
Up to £180-250 pw around Cambs./Suffolk border, especially around Newmarket!

Have to say, hay etc is very expensive here, big round bale of hay costs £50-60! Haylage similar. And not only from dealers, but from farmers also.


Wow that is expensive!

super cob

  • Joined Sep 2013
    • Balanced Horsemanship
Re: Full Livery - what does the client want?
« Reply #11 on: October 07, 2013, 05:27:54 pm »
I am planning to charge £85 per week to include muck out/ turn out/ bring in/ rug change/ feet picked out/ straw/ hay and basic feed. Am happy to include more or less anything else the client wants at additional cost. I also offer backing and schooling which is £150 per week.

I am wondering whether to have offer a full livery package which includes the horse being exercised 4 times a week as well or whether to just offer exercise as extra as and when the owner requires it?

Thanks for the advice guys  :)

lachlanandmarcus

  • Joined Aug 2010
  • Aberdeenshire
Re: Full Livery - what does the client want?
« Reply #12 on: October 07, 2013, 05:56:41 pm »
You could do it as individual session charges but have a slightly cheaper rate for x times a week regular thing, eg I think my old YO used to charge about £12 ish for 40 min schooling session but when I was having lots with my newly backed youngster she only charged £10 per session and the occasional short session she threw in.

Mays

  • Joined Jul 2010
Re: Full Livery - what does the client want?
« Reply #13 on: October 07, 2013, 06:34:03 pm »
This is what I have found over the years, I was liveried for 20 years before now running my own yard :thumbsup:
DIY: Turnout/rug change am, All forage (field/ stable), use of facilities, brought in if the weather is bad otherwise you are left to do it yourself, provide own bedding/feed £40 - £60pw
Standard Full Livery (or Part livery as it is often referred to in other parts of the country) would typically include: Turnout/rug change am, muck out & all bedding, brought in/rugs changed, fed am & pm. All forage (field/ stable) , and some yards offer a standard hard feed. Bringing in for farrier/vet however all associated bills are paid for by the client £80 - £100pw
A higher fee can be charged if your Full Livery will include an amount of basic exercise, ie horse walker/hacking/ lunging £120 - £140pw
Schooling Livery  includes all above, but the horse would be expected to progress within its chosen sphere, also fittening for hunting/eventing £160 - £200pw
 

midtown

  • Joined Oct 2013
  • English Lake District
Re: Full Livery - what does the client want?
« Reply #14 on: October 25, 2013, 01:58:46 pm »
We waded through a mass of available information, including seeking the views of other horse owners regarding their wishes and requirements, including how much owners would be willing to pay for the services on offer.

The biggest stumbling blocks we hit was working out the number we could cater for comfortably without the need to recruit additional staff, keeping in mind there are other demands and livestock requiring attention.

In the end, we stuck with offering DIY livery.

Some interesting comments here on the pitfalls:
http://www.yourhorse.co.uk/Community-Landing/Forum-Landing/Forum-Categories/Topic/?&topic-id=42092
Guidance advice here:
http://www.agriblog.co.uk/?p=232
http://www.bllaw.co.uk/pdf/EQU_0808_Livery%20agreements.pdf
http://www.tozers.co.uk/lawhorse/?p=240#more-240
http://www.netlawman.co.uk/ia/starting-livery-yard
Sample Livery Agreements:
http://www.bhs.org.uk/~/media/BHS/Files/PDF%20Documents/Livery%20Yard%20Agreement%20Guidelines%20and%20Example.ashx
http://www.racsaddleclub.co.uk/_pdf/2013_LiveryContract_Full.pdf
http://www.hartpury.ac.uk/doc_get.aspx?DocID=2173

Good luck with your plans! :thumbsup:
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