I've just taken delivery of some 'new owners packs' of food for the litter of pups we have. To get these you have to register online with the feed manufacturer, they do have various terms and conditions which you're supposed to comply with, like giving the new owners name and address details. Obviously so they can encourage the new owner to keep using their feeds.
The one that concerned me was this, you're supposed to be having more than one litter a year and you're supposed to have more than one breeding bitch.
Isn't this a case of the feed manufacturer encouraging excessive breeding and from the wrong quarters?
Yes, Yes, I know they have to try to increase their sales etc but even so.