This is one of the reasons why when someone comes up to me at a show enquiring about stock i always ask them to come and look at them at home and see the whole flock. It's a bit more effort but i think a buyer should see the stock in their own enviroment.
We always show people the good the bad and the ugly and back it up with reasons why we kept them. If somebody bought my stock and wasn't happy i would want them to come back to me, and if they are happy then i also want them to come back.
So often a breed is bought and it doesn't perform to that person's expectations, this puts them off that breed for life when it could simply be a case of buying the wrong ram or stock from the wrong breeder.
The show ring is a just what it says; a show and animals are dolled up for it. I have campained within my society for a long time to show lambs shorn off at the later shows but get shouted down every time, they know they can't hide the faults with trimming then.
The Ryeland breeder may well sell his stock and they may be good stock, just not to the judges taste but to sell them as show winners is appalling and because he reflects on other breeders by possibly denying them a sale he should be reported to his society.
I really can't stand dishonest people sorry but it's a personal thing of mine, it leaves a bad taste in my mouth to see people duped and taken for a ride