It may be that your rhubarb is suffering from the dry weather we have had. It also doesn't do all that well on dry sandy soil, unless lots of manure is dug in to help retain moisture.
We put loads of manure around the plants and don't split them and find that works well. Having said that the crowns are now huge and really could do with splitting just to make the plants more manageable. Needs to be done when dormant and you shouldn't harvest any in the first year after splitting and only sparingly the year after.
Maybe the other reason our rhubarb does so well is that we are just outside the Yorkshire rhubarb triangle, where the best British rhubarb is grown.