You can expect natural movement with the land and also of the pipe (pressure and temperature) so they need to be able to do so without straining on the pipe, so loosely laid within gravel. If I remember correctly the minimum pipe depth is 70cm (for frost) and the maximum is 110cm (for access).
Once you have laid the pipe you will still need to pay for connection, unless you connect it to a short section of the old pipe which has either been shut off or frozen. The latter is a 'bodge' and will restrict your flow.