Calling woolly / knitty / spinny folks - but also anyone else, whether you use and know about wool or not. Responses from people who don't like wool, and/or don't use wool, are also useful.
It's a piece of research gathering experience, perceptions and knowledge about wool. Takes about 5 minutes (unless you are a wool nerd like me and write girt long essays for all the free text answers. lol)
linkyEdited to add that I have no affiliation or connection with the researcher or institution, I just thought it looked interesting and potentially useful.
If you would like to contact the researcher directly with thoughts and suggestions, she gives her contact details on the opening page of the questionnaire.