Yes, its horse owner size.....unfortunately. In which case, yes, it may well go for the guide price. Usually will be sold as a whole, and probably start dead low. If you go and bid, don;t jump in and bid against someone else right away, you are just putting the price up for yourself. Wait and see how it goes. Don't panic, thinking the auctioneer is going to sell it., Its a long drawn out process.He will keep repeating, say £30,000 ....any advance on this??at which stage its probably not got to its reserve price!!! From my experience, it then takes off again .....and if its been going up in £1,000 bids,cango to £500 bids. He will bang his hammer twice,and you still have chance to jump in before the final hammer.
Have a ceiling price, and keep to it.Do not be tempted to go any higher than your agreed price, its very easy to get carried away.
I tend to stand further back in the room, then I can see who I am up against ....or youthink you can.
Prices can vary - more attractive if there are buildings on, or you can put sheds on. If its special interest land, or green belt, then this can prove harder. But sometimes, the land can go for less than the reserve, but the seller may decide not to take it. Its helpful to keep in touch with the selling agent, and hopefully you can then gauge how much interest there has been.
Sometimes worth making an offer before the auction -if they turn it down, you have at least an idea of how much they are expecting.