i found it a bit vague too, it doesnt seem to have a 'mission statement' or anything similar. however i do think its a very good idea, it does make sense to have a place that joins up small producers. i did think the pricing strategy a bit strange, the one off membership fee of £50 for a standard seller i thought expensive, as there is also a monthly fee. you would have to sell a hell of a lot of muddy carrots to make that outlay back, im sure for producers who are making 'things' it would be fine but for a small market garden thats quite alot.