The following statement is taken from the BPA Website News Page...
"Labelling guidelines from Trading Standards have been tightened to prevent supermarkets selling pork from crossbred pigs masquerading as pedigree pork from traditional or native breeds.
In future if they want to
use the name of the breed on the packaging - the pork will have to come from pedigree parents."
This is a great step forward.
The hard work that has gone into educating customers and the marketing of meat from Pedigree Pigs that are endangered, by several small breeders is now protected by the Trading Standards - therefore keeping Pedigree herds on the increase. I wish we could do the same to stop factory outlets putting log cabins in their car parks and suddenly becoming "Farm Shops". This has happened in Ireland in more than one place
Surely a farm shop is run by a farmer, not a factory block with offices and lots of staff!!
Its a bit like Heinz promoting their Farmers Market soups - the numbers just dont add up - theres not enough farmers markets to produce tomatoes for heinz soups in the world
These big boys have seen that people want good produce and are using the words that get these products a good name i.e. pedigree, farm shop and farmers market - help us smallholders stop them getting away with it