I can't read
Sorry only kidding, I can understand you needing to target your advertising especially in this current economic climate. I think magazines are being read less and less as well as books due to the increasing popularity of online sites and kindle type thingys etc.
I read Peoples Friend and Yours most weeks - for the short stories mainly, but they are cheaper too. I have been known to splurge my pension on a Gardening World, Craft, or Your Home on the odd occasion.