Has anybody ever heard of the buyer having to pay admin fees before?
I thought the seller has to pay these, why the buyer?
It is standard in all auctions I've bought at for the buyer to pay an admin fee. The seller pays additional fees to the auctioneer which covers the costs of advertising and marketing. These are paid whether the property sells or not. The admin fees are then payable by the buyer once it's sold. (Alright it's just a way of charging more to sell a property by auction, but that's how it is.)
By the way, £350 for a seventh of an acre of unaccessible land isn't cheap, unless you have some cunning money making scheme or use for it that nobody else has thought of.
However - are you sure there is no land access? I once looked at a piece of land which was advertised as land locked by the auctioneers, but when I went to look at it, it had a perfectly sound farm track leading to it. But the vendors could not produce any legal documents to prove the access, even though it had been used for years, so for that reason the legal pack just mentioned access by means of the nearby canal and tow path.